Hey, make me a copy of that, will
you?
2012
Update: ARVN is moving into the future: on-line
program distribution. Make that free,
on-line program distribution. Well, free to watch, anyway. We're asking
for a voluntary contribution of "whatever you think it's worth." Click
our mascot, Arvin the Piggy Bank, to see more about that. By the way,
it's started pretty well. After about a month, we get a few
contributions in a day, with the average over $10.
Not all our programs are on-line yet, and maybe we'll hold out on a
documentary now and then. But we won't even do that if contributiuons
sustain our production. How much would that be? Well, a lot more than
we're seeing now, but it's growing. The 'goal' I guess would be 10,000
hams at $10/year. Yep, that's $100k. Full-time stuff, paying for a lot
of travel and some paid assistance. Long way off... But, we've got some
Podcast plans that might just warrent it. Stay tuned. Don't tell anyone.
So
on-line video pretty much negates the piracy problem. And we don't know
how big
a problem that was anyway. With our on-line programs, we really want
more people to see them, so if you can download 'em, copy 'em,
distribute 'em, go for it.. As long as everyone learns about the
contribution request. And we know not everyone will contribute. Maybe
not even most viewers will.
It just has to be enough. See the paragraph above.
OK, if you want to know what we said about it befiore, here's the old
text....
Recently, one of my customers
mentioned that whenever he plays an ARVN video at a club meeting, a
couple of hams will ask him to burn a copy of the video for them.
Flattering. 
It is a big problem for ARVN? I don't know. I
suppose it
could be. We're a shoestring operation. So far,
we're just
meeting expenses in producing the videos, and not making much to cover
all the time we put in shooting, editing, authoring the DVDs... all
that stuff you don't see when you sit back and watch the show. If you
burn them a free copy, well....
I'd love to make more programs. Take you places and show you things
that hams are doing all over the hobby, all over the country (dare I
dream "the world"?). To do that, we're going to have to do
better
than "meet expenses."
I have two big questions:
- Do
enough hams want this to make it a real business?
- Is
there
a better way to do market the video?
On
question 1:
ARVN gets a lot of praise, and not much criticism about the content and
production values of the programs. We have a very enthusiastic core of
customers and viewers. And that is really great, but it's not big
enough (yet) to sustain a business. Are there more potential
fans
out there who just don't know about us yet?
The negative comments I do hear are about me selling video,
rather than giving it away. Some just shrug and say "Hams are cheap, so
good luck with that." A few are genuinely offended. Our prohibition
from doing business on the air leads to a suspicion about doing
business at all. And hams do give away a lot -
expertise,
design, time. The TAPR guys, for example, blow me away with how much
they volunteer to the community. Well, I volunteer a lot, too - the
Q-mobile spends lots of weekends out at public-service events. Alas, I
can't afford to do that with ARVN. McDonalds isn't giving me free Happy
Meals®.
Tell you what...
if I win the lottery, ARVN video will be my gift to ham radio.
On question 2: Maybe DVDs are the wrong way to go. My original idea was
to sell our programs on DVD, mostly to clubs. Some of the videos make
great club meeting programs just as they are. Some are too long or
technical for a meeting, but they would make a good addition to a club
library that members could borrow. If enough clubs did that, but "kept
it in the club" and didn't distribute "free" DVDs to every other club
in the region, I think we could sell enough to sustain a business.
The missing element that some customers have asked for is on-line
distribution, either pay-per-view or paid download to keep. I haven't
found a distributor to work with on that - the industry is just barely
getting started for small, independent producers like ARVN. If you know
of a resource for that, tell me about it.
Last words: If you like ARVN, want to see more and see us grow, then
please spread the word where you can, and... I guess... don't give'em
away.
73,
Gary
KN4AQ
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